Vice President Marketing & Administration
As VP Marketing, Darlene is responsible for Landcor’s overall strategic marketing initiatives, collateral, tradeshows & sponsorships, and everything that makes the Landcor brand standout. Darlene’s experience is far beyond graphics and typesetting, she brings a tremendous wealth of knowledge in the art of Marketing – relying on expertise with various marketing analytics platforms, data mining & promotion creation. Prior to joining the Landcor team, she worked with a number major companies, developing their business objectives by utilizing loyalty programs and promotions. One of her crowning achievements was the successful launch of a targeted marketing campaign to over 3 million members on a monthly basis increasing sales and brand awareness.